Learning skills is fine and that’s what most sales training does for you. Unfortunately, if your people are applying those skills without an effective sales process, it’s like chopping down a tree with a sledgehammer.
A sales process is a proven set of steps that start with the first conversation with a prospect and move to the close of the sale. It ensures you are saying and asking the right things to the right people in the right order. Sales strategies are not cookie cutter plans and they are not designed by sales trainers. Have you ever wondered why the top salesperson you stole from another company failed miserably at yours? It is probably because the sales process they use was not right for your product and marketplace.
If you are not sure if you have an effective sales process, contact me. I’m happy to listen to yours and give you my thoughts for free.