The problem may not be the people you are hiring.
Salespeople aren’t magicians and few of them are geniuses. Most are not even true experts at sales. What many successful salespeople are is diligent, driven, confident, smart people who can execute a successful plan if given one. Did you give them one?
If you want more consistent results from the salespeople you hire, make sure they know how to execute a proven sales process that brings results for your company. A plan that is tailored to your product, market and company culture will improve your sales results across your entire sales team.
In all my years of consulting and building companies, I have never seen a top performing company that lacked a clear, executable and well supported sales process.
Now is the time to make sure your plan is ready for the changes ahead.